Excerpts from The Triple Bottom Line
From the Introduction: What is Sustainability?
The centerpiece of The Triple Bottom Line is the concept of sustainability.
The term originated around a growing awareness, in the 1980s, that nations
had to find ways to grow their economies without destroying the environment
or sacrificing the well-being of future generations...
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The Sustainability Sweet Spot
Business leaders with a superficial understanding of sustainability think of
it as a distraction from their main purpose, a chore they hope can be
discharged quickly and easily. "We're responsible corporate citizens, so let's
write a check to the United Way or allow employees to volunteer for the local
cleanup drive or food kitchen and get back to work...
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the full excerpt
A Culture of Sustainability
Perhaps you've already begun thinking differently about how your business
intersects with society and are looking to find ways to improve your
profitability while doing the right thing for your stakeholders. That's a
great start. But becoming a sustainable enterprise isn't just a matter of
placing an overlay on top of your conventional business thinking. It entails
making a shift from an old way of thinking to a new one —
a new mind-set that
subtly or dramatically alters everything you see and do...
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