Book Excerpts
From the Introduction: What is Sustainability?
The centerpiece of The Triple Bottom Line is the concept of sustainability. The term originated around a growing awareness, in the 1980s, that nations had to find ways to grow their economies without destroying the environment or sacrificing the well-being of future generations...
The Sustainability Sweet Spot
Business leaders with a superficial understanding of sustainability think of it as a distraction from their main purpose, a chore they hope can be discharged quickly and easily. "We're responsible corporate citizens, so let's write a check to the United Way or allow employees to volunteer for the local cleanup drive or food kitchen and get back to work...
A Culture of Sustainability
Perhaps you've already begun thinking differently about how your business intersects with society and are looking to find ways to improve your profitability while doing the right thing for your stakeholders. That's a great start. But becoming a sustainable enterprise isn't just a matter of placing an overlay on top of your conventional business thinking. It entails making a shift from an old way of thinking to a new one - a new mind-set that subtly or dramatically alters everything you see and do...
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