The Triple Bottom Line Blog

Andy Savitz and Melissa Tritter have penned this story in the current edition of Ethical Corporation, highlighting a shift that has sneaked up on many of us in business--the emergence of "localization" as a force that is beginning to rival globalization in importance. (Actually those crazy Brits at EC insist on spelling it "localisation"--go figure.)

The story explains the new trend, describes how companies like PepsiCo and Whole Foods are capitalizing on it, and offers some advice for business managers on what it all means. The elevator version of their take-away:

The key is to be both big and small at the same time--big in terms of resources, scale, and positive impact; small in terms of supporting local economies and the consumers who care about them. To the extent that a large company can do all this, the same forces that are currently fuelling the localisation movement will support them, making it easier to do business in a profitable, sustainable fashion.

Follow the link to read the whole thing--worth a look, in our not-so-humble opinion.

Labels: Andy Savitz, Ethical Corporation, globalization, localization, Management and Organization, Melissa Tritter, Personal Musings, Supply Chain